Accounting for 16% of imprinted apparel jobs today, polyester is the second-largest garment market in America, totaling $33 billion in 2018. It is key to the growing popularity of sportswear and “athleisure” apparel, which provide a major opportunity for apparel decorators.
While direct-to-garment systems have revolutionized printing to cotton, technology has largely limited polyester imprinting to screens, dye sublimation, heat transfer, and other less efficient, less eco-friendly processes. This year, the availability of Kornit’s NeoPoly technology has changed the poly printing paradigm, eliminating barriers to printing sports and athleisure apparel with the on-demand reactiveness, brilliant graphic detail, broad color gamut, sustainability, and versatility long enjoyed by DTG users.
In this presentation, Kornit’s Celine Tezartes-Strauss will discuss the challenges of overcoming issues such as dye migration, how this technology aligns with current and anticipated consumer needs, and why DTG provides a reliable platform for capitalizing on a booming market opportunity. She will be joined by DTG2Go’s Andy Burchfield, who will discuss his brand’s successes with DTG printing and experiences as an early adopter of Kornit’s NeoPoly technology.
If poly and poly blends comprise a significant portion of your business, or you are interested in adding retail-ready, high-quality poly and poly blends to your portfolio, you won’t want to miss this informative presentation.